The hall , designed by architect Matta , has been designed and furnished with the utmost care by selecting the materials in full compliance with the principles of sustainable Aveda .
"My design strategy has embraced the environmental mission at Aveda that with the use of materials and ricilcati ecosostenbili the furnishings and fittings of the hall ," said Arch. Matta :
Structural elements inside the hall made of black iron untreated , raw material , used as it comes from wire drawing and galvanizing without undergoing chemical treatments ;
for flooring , ceilings and internal partitions has not been used the widespread plasterboard ( quarried material which damages the ecosystem ) but the fermacel , generation material composed of cellulose fibers , free of chemical adhesives ;
first store in Italy to have aglomerati tops of the furniture made of plastic recycling derived from the recovery of old mobile phones . The plastic made from high-tech material disposed of, becomes a decorative element refined design ;
sottolaccato float glass , which does not contain chemical components used to cover the work plans ;
flooring made of bamboo , a wood of great availability , local level of absences unprotected and slow growth ;
scenic rice paper , used in place of methacrylate panels etched or rice paper contains vegetable fibers, simple and environmentally friendly ;
paintwork with water paints and slaked lime , which are less polluting and also represent the oldest system for tinting , penetrate the wall roughness and allow vision in transparency of dots ;
finishing of the walls in natural lime , without chemical components .
In addition to the restructuring of the salon, then accomplished in accordance with the ethical principles of Aveda respecting the environment , the choice of the furniture is cduta of a company that Aveda has in common with the love and protection of nature : Excel. Organic forms , with soft edges and indistinct natural materials rough looking, capable of adapting to wear, as it happens in nature.
The opening of the Milan exhibition Aveda part of the project to extend its holistic philosophy that combines beauty, fashion, health and environmental protection.
Aveda , a company well known and loved around the world for its wide range of proddotti based on flowers and plants, was one of the first to combine the contetto of beauty and body care with that of inner well-being and harmony with nature and the environment that surrounds us.
The products and treatments are based on Ayurveda , the ancient Indian healing art , and the wisdom of primitive peoples , characterized by a holistic approach to life and salutre , just on the balance between our inner world and the world around us.